Research &

Technology Studies

Best practices for the deployment and adoption of new technologies: Investigating the psychological dimension

Together with Aberdeen’s Robert Gordon University (RGU), we have launched a new research programme to identify the behavioural barriers to successful technology adoption and deployment on the UK Continental Shelf (UKCS), creating a toolkit to support both developers and operating companies.

What are we doing to solve this challenge?

Together with industrial psychologists from RGU, we are looking to maximise the opportunities for newly developed technology through a world-first research programme that will use psychological science to identify barriers to technology deployment within the oil and gas industry.

Why are we doing this research?

Whilst market and organisational factors can impact on adoption, it is the psychological barriers that are the strongest and least understood.

Individuals, whether workers, managers, investors or regulators, can have a very powerful influence on an organisation’s receptivity to new technology and we need to understanding how these psychological factors interact with the unique attributes of the oil and gas industry (e.g. high risk, competitive cultures, insecure employment patterns, volatile prices).

We need to maximise the opportunities for newly developed products and help to rapidly increase the industry’s ability to develop and deploy much needed new technology to maximise economic recovery from the UK Continental Shelf (UKCS).

What is the project going to achieve and deliver to the industry?

This research project will result in three main deliverables for industry:

  • Identify the key psychological factors that influence the deployment of new technology and tools in the UKCS oil and gas industry
  • Identify best practice to overcome any barriers, drawing on experience from the industry’s approach to safety and successful innovators in other industries such as retail and automotive
  • Develop a practical toolkit to support companies trying to deploy and adopt new technologies.

When will I know the results of the research?

In order to stay up to date we recommend you visit this page as we will be updating it regularly with key milestones, news and events throughout the research. Have a look at the schedule below, which highlights key areas of delivery and the expected timescales:

  • Month 1-4: Familiarisation and literature review
  • Month 4-11: Data collection through interviews
  • Month 8-14: Data collection through case studies
  • Month 8-15: Data collection through experimental scenarios
  • Month 15-20: Developing the toolkit
  • Month 19-24: Evaluating the toolkit

The full results of the research will be published on completion.

You can view the research personnel here.

Further information on this research programme can also be found here or, please email